No Woman, No Drive: How a new generation of artists is transforming Saudi Arabia

This presentation discusses the origins of the video No Woman, No Drive, and the company that created it: C3 productions. The video, based on Bob Marley's song, 'No woman, No Cry', addresses the issue of women's driving in Saudi Arabia and earned over 12 million hits on YouTube after it was released on October 26, 2013, the day of a major protest against the ban on women driving in the Kingdom.